One of the keys to running a successful ecommerce site is developing customer loyalty by engaging customers.

What you need are efficient, easily managed marketing tools that work. There are a number of ecommerce marketing tools that have proven to be effective.

• Offering coupons, discounts, incentives and frequent shopper deals is one marketing technique that can build customer satisfaction and loyalty.
• Developing a mailing list that helps you reach out to customers with special offers and information specifically targeted for their interests and needs is another way to better engage your customers.
• Providing product review options is a way of engaging customers and allowing them to speak to you and other customers about the quality of your goods and services.
• Adding featured products to your site will attract customers. It is also a way of providing content to drive more visits and can be used to clear inventory, highlight new products or conduct a clearance.
• Making sure your site gets higher rankings with search engines is also critical to driving site visits.

All of these marketing tools and more are available with AbleCommerce ecommerce software.

You can easily manage multiple coupon offers and specials. You can create mailing lists and generate targeted lists. You can get search-engine-friendly pages that are fully indexed for the leading search engines. You can get user generated product reviews and monitor those before display. You can create and manage a featured products category. You can also tap into shopping feeds with support for Google Base Feed, Yahoo! Shopping Feed and Shopping.com Feed.

You have full control over how you use these tools.

Ecommerce is highly competitive and success comes with diligence and effort.

If you would like to learn more about ecommerce marketing tools and how they can make your site work better for you and your customers, contact us.