Building an ecommerce store is easy with Able Commerce. However, promoting a new store in the modern marketplace can bring challenges. This is especially true if you want to target the younger demographic. The old marketing rules just don’t apply anymore with Generation Y. In addition, shoppers from all generations enjoy shopping online; are generally web savvy and research products online before buying them. In fact, a recent consumer study across all demographics found that, “shoppers are 88% less likely to buy from companies that ignore,” consumer attempts at social media contact.
When it comes to Millennials, however, a love for social media is not the only thing that sets them apart. Millennials are very different than previous generations. Whereas with Generation X and previous generations, you could just follow national trends that were popular at the time and likely reach enough of them, Generation Y is so different that you should understand this difference before you attempt to market to them. Casting a big net might not catch any of them.
In a recent Huffington Post article, Ryan Donegan, (a Millennial himself), shares that there are 86 million Millennials and their expected spending power will be 2.45 trillion by 2015. He also shared marketing tips to appeal to his generation.
According to Donegan, with your marketing, you should not:
- “Insult their intelligence
- Make it hard to buy your product online
- Ignore that quality and service matter again to this generation, or
- Strive to create ads and videos that are viral, (instead make them socially conversational)”
In perhaps Donegan’s clearest display of how different Generation Y is to market to, he warns retailers not to, “disguise,” their marketing with emotion and other tactics. This is because Generation Y cares more about product features, product functionality, a business’ social and civic contribution and how a product can serve them.
He cites the, “Child of the 90s,” video, which many people in Generation Y loved and shared, yet it didn’t persuade them to turn away from Google Chrome.
In addition to Donegan’s suggestions, you should probably be completely transparent through all online channels as well to appeal to both Generation Y and the modern consumer in general.
The reason that these marketing strategies work best with Generation Y is because the Internet and the shocking world changes they’ve experienced have groomed them to be more socially aware, socially conscious, tech savvy, brand loyal and realistic than any other generation to date. Able Commerce has been around since 1993 and is a platform that has the uncanny ability to change with the online climate and provide retailers with the tools they need to compete.
In addition, to giving you a developer friendly ecommerce store that is easy to put up and manage, we also offer you:
- The ability to create a mobile version of your store
- The ability to engage in all social media, (Facebook, Twitter, Google+, Pinterest, etc.) through your webstore, and
- The freedom to work with developers whenever you want, to add more interactivity and incorporate video or other new platforms into your store; so that your site continues to appeal to the modern shopper
Contact us today.
